Why have an online e-commerce site dedicated to bodystockings?

We felt that bodystockings have been inadequately represented on lingerie sites for a long time, and so thought a site was needed whose main focus was bodystockings.

Go to any of the top ranking sites that are displayed when doing a google search for 'bodystocking' and you will find pages of a similar format. The bodystockings are either categorised by brand, by a general type, such as opaque, or not at all. If you have a particular bodystocking in mind, you generally have to look at all the images, and then you're still unlikely to find exactly what you're looking for because sites tend to only display a small selection of what they consider to be the 'best selling' bodystockings. On most sites, it is unusual to find more than a dozen or so bodystockings.

The aim of Bodystocking Avenue is to supply as much choice as possible. As we stock literally hundreds of different types of bodystocking, we categorise on much more than is usual. As well as categorising on bodystocking type (eg: sheer, opaque), we also allow searches on fitting (eg: halterneck, turtleneck), options (eg: lycra, plus size), brand (eg: Leg Avenue), and colour (eg: Black).

Another shortcoming with most lingerie sites, is that when a particular bodystocking has been selected, important information about the bodystocking is usually omitted. A description, colour and price is normally displayed, but rarely is there information about the material mix (eg: contains elastane or not), height and weight guidelines, and any other relevant information that is displayed on the packaging. We supply as much information as is available about the bodystockings we display.

It is also noticeable that the image of the bodystocking is that supplied by the manufacturer. The model is usually posing in front of a swimming pool or other exotic location taking the focus away from the bodystocking. We feel that when viewing a bodystocking with the aim of purchasing it, other distractions are unnecessary. We cater for this by removing the manufacturer's background and displaying the model and bodystocking on a plain background so that all the focus is drawn to the bodystocking itself.

If you are looking for a particular style of bodystocking, we expect you to find it on our site. If you can't, then we'd like to know about it as we are always looking for new brands and styles to add to the site.

And, as we specialise in bodystockings we are able to offer a better price to our customers.

We hope that, eventually, anybody looking for a bodystocking will at least consider Bodystocking Avenue as we believe there needs to be an online site that gives people the maximum possible choice and so we hope you become a customer in the future, if not now.